![]() ![]() Other aspects that customers and watch enthusiasts love about Skagen watches are their titanium case and mesh bands. The dials tend to be uncomplicated and the simple aesthetics make them versatile – good everyday watches. First, if you appreciate minimalist design, Skagen is a good fit. There are several reasons to buy Skagen watches. And there are many affordable watches that use high-quality movements and materials, mass production and low-cost assembly are how they are able to offer them at reasonable prices. There are plenty of quality watches that use relatively inexpensive parts – especially when it comes to entry-level quartz watches. However, this same criticism can be made of many watch brands and that alone does not make them inferior or not worthy of buying. Some watch aficionados have a strong dislike for these |fashion” or “mall” watches. The usual complaint is that the brand does not have a history of fine watchmaking and mostly uses inexpensive parts that are mass-produced, primarily in places like Hong Kong or China. When it comes to the watch brands that compete in this space and price range, you’re likely to find a pretty critical opinion among watch enthusiasts. The company believes that simply-designed watches are more beautiful and more versatile. Skagen produces watches with “clean, uncluttered, and streamlined” designs. Skagen is known as a fashion watch brand with simple, minimalist designs. ![]() However, when Fossil purchased the brand in 2012, its production transferred to Fossil’s factory in China and the other subsidiaries of the watch group. However, such is not the case.įrom the very start, Skagen watches were manufactured in a factory in Hong Kong. ![]() Where Are Skagen Watches Made?īecause of its brand name, Skagen Denmark, some people assume that Skagen watches are made in Denmark. became a subsidiary of the Fossil Group when the latter purchased Skagen. It also catered to the Australian watch market, Hong Kong, and Singapore online customers the following year.īy 2012, Skagen Designs, Ltd. Skagen launched its website primarily serving and delivering watches in the US and Europe. Since the brand already expanded geographically, by 2010, they also made their presence known in the online community. By 2007, Skagen watches began selling in watch stores in Asia, with its distribution office located in Hong Kong. Skagen continued to expand to other European countries such as the United Kingdom, the Netherlands, and Germany in the following years. With the brand’s expansion to Europe, the annual sales rose to $30 million. In that country alone, 80 stores opened their shelves for Skagen watches. In 1998, Skagen started distributing its watches in Europe and opened an office in Denmark. During that first year, they sold around $800,000 in watches.īy 1995, Bloomingdales started selling Skagen watches in their flagship department store in New York. It wasn’t until 1992 that Henrik and Charlotte Jorsts began selling their watches under the Skagen brand name. Moreover, even the Skagen logo has a connection to the same village as it represents the bodies of water, Skagerrak and Kattegat, that meet at Skagen. The name Skagen came from a tiny fishing village in Scandinavia of the same name that is located in the northernmost part of a Danish peninsula – Jutland.Īccordingly, the designs of Skagen watches are also inspired by the same village with its pure, beautiful, and unique aesthetic. Henrik and Charlotte did so, and they chose to establish the brand Skagen Denmark. Henrik and Charlotte showcased the new watches in New York in 1991 during a corporate gift fair.ĭuring the said fair, their watches and designs caught some retailers’ attention who encouraged the couple to launch the watches under their own brand name. Henrik and Charlotte wanted to market elegant Danish designs but at affordable prices and found Comtech Watches, a clock and watch manufacturer also from Denmark that could produce watches for them. The Danish couple decided to represent Jacob Jensen’s watches in the US and other gift watches from a Danish manufacturer. However, along with this corporate promotion for Henrik, the couple also aspired to manage their very own business. ![]() They moved to the US in 1987 when Henrik worked as the US Sales Manager of Carlsberg, a Danish brewery. Henrik and Charlotte are originally from Copenhagen, Denmark. Skagen Denmark was founded by a Danish couple, Henrik and Charlotte Jorst, in 1989. History of Skagen Watches How Did It Start? ![]()
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